Earlier this month, our team here at Toyota Chula Vista was thrilled to learn that the 2017 Toyota Prius Prime had earned a Hispanic Motor Press Award as one of the Best Cars of 2017. The 2017 Toyota Prius Prime was named the Electric-Hybrid automobile of the year. Keep reading to find out more about this honor!

The jury for the 7th Annual Hispanic Motor Press Awards was made up of 19 Hispanic journalists who frequently cover the automotive industry. Each vehicle was assessed by the jury for how well it met the needs of the Hispanic consumer through a series of tests, including test drives, market availability, and affordability. The jurors also considered other attributes such as style, design, comfort, safety, performance, driver satisfaction, and more! Ricardo Rodriguez-Long, Hispanic Motor Press Jury Director, had this to say about the 2017 Toyota Prius Prime:

The automobile is changing and environmental concerns are in front of us every day. Minimizing fossil fuels is one area that young Hispanics are embracing. Recyclable materials, powertrain efficiency, and connectivity are a must in today’s vehicles. This Prius Prime is the best example of the evolution of the automobile and we highly recommend this hybrid for the family.

Kristin Bemowski, Vehicle Marketing and Communications Specialist at Toyota Motor Sales, had this to say about the award:

Toyota is committed to telling the hybrid story to Hispanic consumers and making a long-lasting environmental impact. We are so humbled by this accolade in Prius Prime’s first year and recognize the value in building the safest, most reliable vehicles on the road for our community.

To learn more about everything that the 2017 Toyota Prius Prime and our entire lineup of new Toyota models has to offer, head on down to Toyota Chula Vista today!