Earlier this month, Kelley Blue Book announced the winners of its annual Best Buy Awards, and the 2017 Toyota Prius Prime was named the winner of the Electric/Hybrid segment. Here at your Toyota dealers serving San Diego, CA, Toyota Chula Vista, we’re thrilled to learn that this efficient and dynamic plug-in hybrid was honored!

The 2017 Best Buy Awards were awarded to the cream-of-the-crop in twelve different vehicle segments after an intensive and thorough study and review of each vehicle. Finalists were evaluated head-to-head to determine the winners. Jack R. Nerad, executive editorial director and executive market analyst, Kelley Blue Book, had this to say about the 2017 Toyota Prius Prime:

With 90 years of trust in providing the auto industry with data and decades of providing car shoppers with valuable information, Kelley Blue Book takes great pride in identifying the new vehicles that our experts believe to be the absolute best-value choices for new-car shoppers and the new 2017 Prius Prime indisputably takes first place with its innovation and efficiency for the Electric/Hybrid category.

Nathan Kokes, advanced technology vehicle manager, Toyota Motor Sales, USA, Inc., had this to say about the 2017 Toyota Prius Prime and everything that it stands for:

When we set out to build the 2017 Prius Prime, we wanted to deliver a car that would live up to the idea of the word ‘Prime’—a plug-in hybrid vehicle with no compromises. With the new Prius Prime, Toyota has delivered the most efficient car in America and we are thrilled to receive the Electric/Hybrid Best Buy Award from Kelley Blue Book.

To learn more about the 2017 Toyota Prius Prime and all of its specs and features, head on down to our Toyota dealership to speak to a member of our team today!