Toyota runs campaigns and competitions to keep the conversation about safe driving moving forward. Its Toyota TeenDrive365 program is launching a defensive driving campaign that embodies how teens love driving as well as social media and texting. These new programs teach and encourage kids to put down their phones while behind the wheel.
The Toyota TeenDrive365 Video Challenge is a partnership with Discovery Education that invites teens to create safe-driving public serving announcements (PSAs). The challenge, now in its fifth year, invites high school students nationwide to create short videos to inspire their friends to embrace safe driving and avoid distractions while driving. A panel of judges that is composed of community leaders, educators, communication experts, and Toyota representatives will select the grand prize winner. The winner receives $15,000 and will work with the Discovery Education film crew to reshoot their video as a TV-ready PSA. The second-place winner will get $10,000 and a trip to sit in on a taping at Discovery Communications’ Velocity network, and the third-place winner will get $7,500. Lori McFarling, senior vice president at Discovery Education, had this to say about the partnership:
We know that teens rank their own peers as one of the leading influencers on their behavioral choices. With that in mind, Discovery Education is proud to partner with Toyota on this unique initiative that empowers teens to use their digital storytelling skills to inspire their peers. To keep teens safe on the road, it’s critical that we reach them in the classroom—where they spend the majority of their time—by providing needed digital resources that emphasize the importance of making smart choices behind the wheel.
Our team here at Toyota Chula Vista is thrilled to learn about this safe-driving program and the strides that teens are taking to ensure that everyone is safe on the roads. To learn more, head on over to our dealership to speak with a member of our team and get set up on a test drive in a new Toyota today!