Last month, the Toyota brand joined the pledge to make the Toyota Safety Sense package that is anchored by automatic emergency braking (AEB) standard on nearly every new Toyota model by the end of 2017. These advanced safety technologies used to be available on only the most expensive new vehicles, but as safety technology and awareness has expanded, automakers are making a commitment to make it more readily available. Earlier this year the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS) announced an industry target for automobile makers to hit this ark by the end of 2022.

Jim Lentz, CEO of Toyota Motor North America, had this to say about the pledge:

At Toyota, we are committed to creating better ways to move for everyone. High-level driver assist technologies can do more than help protect people in the even of a crash; they can help prevent some crashes from ever happening in the first place. We are proud to help lead this industry in standardizing these systems and bring automated braking to our customers sooner rather than later.

The Toyota Safety Sense system is designed to help address three key areas of driver assistance: preventing/mitigating frontal collisions with other vehicles and pedestrians, helping to keep drivers stay within their lanes, and enhancing driver safety and awareness during nighttime driving. Featured technologies include the Toyota brand’s Pre-Collision System, Lane Departure Alert, and Automatic High Beams. The Pre-Collision System uses a camera and laser beam system to detect vehicles or objects in their path. When the system determines that a collision is imminent, it will prompt the driver to take action through both audio and visual alerts. If the driver does not notice the alerts, the system will automatically apply the brakes. To learn more about these engaging and advanced features, head on down to your Toyota dealers near Kearny Mesa, Toyota Chula Vista, to speak to a member of our team!